The Wellness Alchemy

The Wellness Alchemy is the brain child of Alecia Nicole wholistic women’s wellness coach. The brand's visual concept was born from traditional alchemy and the use of transmutation circles. The symbol was created using the letter forms “W” and “A” from the business’ name, then overlaid with a circle to represent the holistic nature of The Wellness Alchemy's services. The sacred geometry symbols for earth, air, water and fire now become apparent in the brand's symbol, their connective nodes forming the base triangle of the logo. 

I love how a bit of research into traditional alchemy based itself into the concept of this design and blended so well with the business name.